The term voice over is broadly used in several industries to describe the act of reading a script in a way that matches the intended purpose and tone. Whether that be in an animation video, commercial, or explainer video, the role of the voice actor is to make the script sound as natural as possible while matching the overall style and tone of the piece.
As with any other job, there are a few key skills that help a voice-over actor succeed in their career. Besides the obvious requirement of being talented, developing your business acumen, becoming tech-savvy (for recording), and networking in your industry is essential for a long career as a voice over actor.
Choosing the right voice for a project can be a crucial part of ensuring that it engages and converts your audience. The right tone, inflection, and vocal pacing are essential to making your message come across as clear, concise, and compelling as possible.
Different content requires a slightly different approach. Technical content and tutorials often use niche, industry terms that are difficult or unfamiliar for the average person to pronounce. It’s important to choose a voice-over artist that can make these words sound authoritative and professional. While explainer videos and brand awareness campaigns should have a warm, conversational tone to connect with the audience. voice over
