How to Create an Explanatory Video

The best explainer videos are clear, concise and compelling. They are optimized narratives that speak to a specific audience and clearly articulate your key message in the first 30 seconds. This is critical because our attention spans are shorter than ever before and if you don’t grab viewers in the first few seconds, they will likely click away from your video. The first step to creating an explainer video is identifying your audience and understanding their pain points. Knowing this will allow you to tailor your message to meet their needs and help you achieve your marketing goals.

To begin the process of creating an explainer video, create a creative brief. This will guide you through the important aspects of your video, like the key benefit, your messaging, and how it ties into your overall business goals. It will also help you nail down the tone of your video so that it is consistent with your brand’s personality and voice.

This video by Dropbox is a great example of an effective and clear explainer video. It uses a combination of live action, animation, and talking heads to keep viewers engaged throughout the entire video.

Another type of explainer video is a screencast. This is a good option for demonstrating your software or app, especially if you’re on a tight budget and don’t want to invest in live-action footage. However, it is best used in conjunction with other explainer video styles. Screencasts can be very dry and boring on their own, so it’s important to incorporate other elements into your video. erklärvideo

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