Virtual makeup for business helps retailers offer consumers more personalized shopping experiences, increase sales and boost customer confidence. It also makes it easier for customers to try on new products without having to wait in line at the store.
Using artificial intelligence to help with product selection is becoming an expected part of a retailer’s online experience. It also provides shoppers with more accurate information about products than a sales clerk can, so they can buy them confidently.
For example, L’Oreal recently launched a virtual makeup tool that allows users to choose from a variety of shades and apply them on their faces. Likewise, Marie Claire’s virtual try-on tool offers a wide range of products in various shades and textures.
Beauty brands have increasingly embraced artificial intelligence to make their websites and apps more helpful for shoppers. Estee Lauder, for example, has installed 8,000 smart mirrors in its stores so shoppers can see how a specific shade looks on their face.
Avon’s virtual try-on feature is easy to use and allows consumers to view products from different brands. They can upload a photo or choose from a model to try on makeup and hair dyes.
Perfect Corp.’s AgileFace(r) technology allows consumers to select their skin tone and the type of makeup they want to try on with ease. This technology is backed by a number of brands, including Jane Iredale and MAC.
Its technology can track 200 facial attributes, which is more than any other product on the market. That lets it create a three-dimensional web of colors and textures, so the user can see how they will look when they move their face.
Despite a few privacy concerns, the technology can be useful for businesses that rely on facial data to help customers find the right products. Avon, MAC and Jane Iredale all saw their conversion rates increase after incorporating the technology into their online stores.
The company’s face-tracking technology can identify over 90,000 skin tones and 500,000 products. That makes it one of the most inclusive technologies in the industry, Chang said.
She’s looking to license her technology to other companies, such as hair stylists and clothing brands, which can use it to sell their own makeup and accessories in their own stores. “This is a huge opportunity for me, and it feels like the natural next step in my career,” she said.
With the technology, consumers can try on multiple products at once to see how they look together, which can save time and make it more likely they will buy the product. In fact, NARS saw a 300% increase in conversion after implementing the software.
With the advent of smartphones and social media, consumers are spending more and more time online. The convenience of online shopping and the ability to try on products at home are making this a trend that isn’t going anywhere soon. virtual makeup