Whether you’re a professional makeup artist, a beauty lover or simply looking to try out the latest trends before buying, virtual makeover apps can help you see how your look will turn out. With a simple tap of the screen you can try on full looks in lipstick, foundation, contouring, eyeshadow, eyeliner, brows or even hair color.
Using advanced facial detection algorithms, your virtual makeup try-on app will be able to recognize your face, regardless of how it’s positioned. This will give you an accurate representation of how your product would appear on your face in a variety of lighting conditions and with different shades of skin.
This feature is a great way to engage with customers and provide them with an interactive experience that will make their life easier while making their purchase decision less daunting. It can also be used as a tool to collect customer data and generate product recommendations that will ultimately increase sales.
Augmented reality (AR) is becoming a popular way for consumers to shop and test products in-store or online. According to a recent study, over 92% of Americans are currently using or will be using AR for shopping purposes.
Many brands are catching up with this trend and providing their consumers with digital tools that meet their needs and preferences. For instance, Sephora’s Virtual Artist feature, which was introduced in 2014, enables users to try on lipstick and lip gloss from their mobile apps. In addition to this, they have an in-app beauty tutorial that allows users to get expert tips and tricks on how to create the perfect makeup look from any of their favorite brands.
The biggest challenge when developing a virtual makeup try-on is to accurately translate the color of a product in a digital format. This is because makeup products often come in different shades and nuances of color, especially when it comes to a customer’s skin tone.
It is important for the product to match a customer’s natural skin tone, so that the finished makeup will have the best coverage. This is why we developed the AI Foundation Shade Matcher, which uses machine learning to analyze a customer’s unique skin tone and recommend a makeup formula that’s perfect for them.
For example, our Studio Fix Fluid SPF 15 range has 63 all-inclusive, colour-true shades that are a perfect match for most people. With the right shade, your makeup will have a smooth, flawless finish that is true to your skin tone and lasts all day.
Our AR-powered Virtual Try-On App lets you experiment with your favourite makeup looks instantly in a highly-realistic and immersive environment. Our software is powered by a state-of-the-art face tracking algorithm that captures your face in 3D and translates it into a virtual try-on, which you can see on your smartphone.
Unlike beauty filters, which allow users to overlay any makeup product on their faces, our virtual try-on allows you to see what your makeup will look like when paired with the correct accessories. This will give you the confidence you need to buy your favourite products and be sure that they’ll suit your skin tone. virtual makeup try-on